Showing Your True Colors – Dr Jerry Hankins


Facebook, Linkedin, and Twitter, the three largest social networks and three of the fastest growing companies in the world. One thing that each of these companies has perfected is marketing and testing what works, and what evokes the right emotions in their users.

They are all blue. This is not by mistake.

The color blue can create feelings of calmness and serenity. It is gender neutral and conveys trustworthiness, so you can imagine why companies asking for people’s personal information would use blue.

Another popular color used for both marketing and modern design is white. White has the effect of creating a sense of space. White becomes a part of the interior designers arsenal as it simultaneously creates a sense of space and of purity. We also tend to associate the color white with cleanliness and sterility, which is why you see it used in hospitals.

Red is the boldest color in the spectrum, evoking strong emotions of intense excitement. But used in certain ways can convey love. Think roses.

Whether these associations we make are an effect of nurture or nature has yet to be determined, but it is important to know that it affecting you either way. If you are the owner of a business, you may want to paint the walls blue to keep your workers focused. If you’ve moved to a new apartment you may want to strongly consider tones of yellow as it creates a warm atmosphere for yourself and guests.

The most important thing to remember when choosing colors for every occasion is to choose what works best for you. Everyone reacts differently to every color, some even having adverse reactions.